If you pay by the month, Amazon Prime fees are going up

Amazon Prime price increase

The month to month charge for Amazon Prime will bounce from $10.99 to $12.99 in the USA, which works out to an expansion of 18 percent.

If you're a monthly Amazon Prime subscriber, prepare to pay more.

If Amazon Prime customers in the USA choose to pay monthly, they will be paying $155.88 in total across a 12-month period.

Amazon Prime, with its free, two-day delivery service on almost everything that Amazon sells, as well as unlimited streaming of TV shows and movies via Prime Video, has been one of Amazon's most-successful e-commerce options in the company's history. For the moment, Amazon plans to leave annual subscriptions at $99, the company said. An Amazon spokeswoman told CNET the increase resulted from Prime members' "tremendous appetite" for Prime benefits including unlimited two-day shipping, as well as Amazon's continued investment in Prime perks. Students will still pay half the full monthly fee, or $6.49 (up $1).

Amazon Prime Video's biggest competitor, market-leader Netflix, rolled out its third price increase in the last three and a half years in late 2017. Amazon's argument is pretty straightforward: "We give you lots and lots of stuff under Prime, that costs us money, so, unfortunately, we need a little more money from you".

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Amazon has also been expanding Prime, called Premium in some countries, to other markets around the world. Members also took advantage of offers on Amazon, shopping more than 100,000 Lightning Deals with Prime Early Access.

It remains to be seen if Amazon Prime customers in the United Kingdom will see a similar price rise.

Getting people to sign up to Amazon Prime fares well to the company, the CIRP study found.

"We also continue to introduce popular and award-winning Prime Originals, like The Grand Tour, Sneaky Pete, and the Golden Globe-winning The Marvelous Mrs. Maisel - all included with Prime Video", the company wrote. The cost of a yearly membership, which is $99, hasn't been changed.

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