Asus introduces the new ZenFone 5 Lite, ZenFone 5 and ZenFone 5z

Asus isn't ashamed two of its new phones look exactly like Apple's iPhone X. Looking at the specs, though, it's hard not to get impressed by the ZenFone 5 and 5z.

As far as a ZenFone 5Z release date, we've only got "later in the year" for the United Kingdom release date. The Zenfone 5 has also been leaked featuring an Apple iPhone X-like notch which is reportedly called as "the lip".

I'll give Asus this: LG is doing similar things with the camera the V30S that they call "AI" too, so I guess the ZenFone 5 can say it has an AI-powered camera and get away with it. Still, the key takeaway is that the Asus ZenFone 5Z has plenty of optimizations under the hood which help make your phone experience a little smarter. Asus said the 18:9, 6.2-inch screen takes up 90 percent of the devices' front panel. The device runs Android Oreo with Asus ZenUI 5.0. Just like the previous Asus ZenFone 4 series, the new ZenFone 5 series phones have a set of innovative features inside.

Head to the 47 minute-ish mark below, where Marcel Campos, ASUS Global Marketing Head announces the "smaller notch". This helps the device come up with some of the flawless shots in an effortless manner, the ZenFone 5Z and the ZenFone 5 use big-data analysis to enhance the scene-detection algorithms and the performance only gets better with usage.

The ZenFone 5Z and ZenFone 5 are mostly the same, but the former has a Snapdragon 845 processor, 64GB/128GB/256GB of storage, and 4GB/6GB/8GB of RAM. The smartphone will be available in Midnight Blue and Meteor Silver color variants. The handset will hit the Indian shelves this year, the company revealed. They also didn't hesitate in mimicking the back of the iPhone X either, by precisely placing their dual camera setup in a vertical alignment at the top left corner.

But if you want more control there's also a pro mode, which lets you manually adjust most settings, and both phones have an 8MP f/2.0 front-facing camera.

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The ZenFone 5 Lite is rather a simplified version of the phone. The secondary camera s of 8-megapixel with 120-degree wide angle lens. Asus says that the phone can be unlocked in 0.1 seconds using face unlock and 0.3 seconds with the fingerprint sensor. This is created to reduce the effect of age on the battery by adjusting the charging rate depending on how you charge your phone. It has 4G VoLTE, Wi-Fi 802.11 ac (2.4GHz + 5GHz), Bluetooth 5, GPS + GLONASS and USB Type-C (2.0) connectivity. There is an 8MP front-facing camera with f/2.0 aperture, Beauty, Auto, and Selfie Panorama.

Asus will release the ZenFone 5 in April and ZenFone 5Z in June.

The ZenFone 5Z is the flagship smartphone of the series running powerful Qualcomm Snapdragon 845 SoC paired with 4GB of RAM and 64GB of storage. The phone comes in three RAM storage variants: 4GB LPDDR4x RAM with 64GB storage, 6GB LPDDR4x RAM with 128GB storage and 8GB LPDDR4x RAM with 256GB storage. In spite of that, however, the Zenfone 5 isn't all that inconvenient to hold which is nice. The downside, at least for the ZenFone 5 Lite and 5, is that they will charge over microUSB. The device also packs in a 3300 mAh battery, which it'll need to keep its massive 6.2-inch full HD display from dying midday.

The Asus ZenFone 5 Lite is quite different from the other two handsets.

Asus has made a decision to go with a dual SIM and microSD card slot for the phone and has placed a 20MP Sony IMX 376 sensor coupled with a 120-degree wide-angle lens and the front comes with a 16MP sensor and a 120 degrees wide-angle camera as well.

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