Instagram Makes Serious Money Moves With New Payment Feature

WhatsApp to Soon Have Advertisements as CEO Jan Koum Quits

Though, this new feature is not visible to all the Instagram users.

Instagram, Facebook's photo & video-sharing social networking service, has reportedly started trialing its in-app payments feature for quick shopping activities. This means users will be able to navigate through the Whatsapp app, video call or chat with different people after playing a certain video and it will continue to play in a bubble on top of the app. Users can also move the video bubble on the app and it also features play/pause, full screen and close options just like the PiP feature of Youtube that was rolled out to all iOS users in January this year.

Instagram Shopping launched in eight more countries, including the United Kingdom, back in March, following initial testing in the USA in 2016. Another aspect that made users leave the app and break their flow is when they see an advertisement or post promoting a product which they want to buy. The feature, which is already accessible to some users, will achieve Instagram's transformation into a shopping powerhouse. The in-payments feature on Instagram is a latest addition as its rival Snapchat had added Snapcash, a native payments solution, earlier.

The payment system may also tie in with another tweak to Instagram, created to make shopping easier via the app.

Apple iPhone X Becomes World's Best-Selling Smartphone in Q1 2018
Now, Strategy Analytics confirms that iPhone X was the best-selling smartphone model in the first quarter of 2018. Interestingly, Apple's previous generation, the iPhone 7 took fourth place on the chart with 5.6 Million units.

Instagram has confirmed that it is working on a native payments feature for booking appointments at restaurants, salons, or other services, and that the feature is already live for some users in the United States and the UK.

The feature, first reported in TechCrunch, lets users add their credit or debit card details to their Instagram account, secured with a Pin number of their choosing. As of now, there's a limited set of partners, including Resy - a dinner reservation service. Some of its clients' Instagram Pages now offer this native payment for booking.

WhatsApp has been growing ever since, with billions of users on the platform; one could imagine how much revenue could be generated by showing some ads to its users. Initially, Instagram just getting the payment option, unlike the Whatsapp which have a larger platform.

If sources are to be believed, the new application will help an individual make advance payments for services such as booking movie tickets and appointments at salons.

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