Apple Could Start Selling Subscriptions Through Its TV App

Apple said to be planning to upgrade TV app with service subscription feature within next year

The app now presents a unified view of content that users can access, but they need to exit the Apple app and enter the ecosystem of the relevant third-party provider to subscribe to or purchase shows.

This is according to a report from Bloomberg in which their sources have told them that Apple could be planning to use the TV app to sell subscriptions to certain video services.

According to the report, which cites unnamed sources, Apple plans to roll out direct subscriptions next year as part of an attempt to boost its content subscription business. In doing so, users would no longer need to go to third-party apps and sites just to subscribe and enjoy the content they want to watch. Sales from services climbed 31 percent in the most recent quarter, reaching a record $9.2 billion.

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Unsurprisingly Apple has declined to comment on the rumors, but like we said, many have been curious about how Apple plans on releasing its shows and so far this sounds like the most plausible way, but you should probably take it with a grain of salt for now. Customers who pay an annual subscription fee for Prime also get access to video and music streaming, and they can pay extra for a more robust content library.

Apple currently remains one of the biggest sellers of movies and TV shows in the world thanks to iTunes, but is now playing catch-up with on-demand services which are now replacing the online sale of individual titles. It also tried to create a package of premium channels like HBO, Starz and Showtime for a discounted price. It has been revealed that the Cupertino giant is now planning to offer subscriptions to streaming services via the app.

If Apple were to push through with its plan, the TV app will become the ultimate hub for users to find and stream content. The late Steve Jobs, Apple's co-founder, once described the TV set-top box as a hobby, a label it has struggled to shed in recent years.

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