YouTube, Snapchat more popular compared to Facebook among USA teens

YouTube, Snapchat more popular compared to Facebook among USA teens

Joining Facebook to keep an eye on your teen may no longer work now that the number of US teenagers on the social media platform is shrinking rapidly, a new survey shows.

And among the social powerhouses, the landscape has changed dramatically from the results of the Center's 2014-2015 survey of teen social media use, when 71 percent of teens reported being Facebook users.

Whites are also more likely to use Snapchat (41 percent) compared to Hispanics (29 percent) and blacks (23 percent), according to the report. "Back then, teens' social media use mostly revolved around Facebook". Furthermore, teens from lower income households notably gravitate towards Facebook more than those from higher-income homes, just like the former survey. YouTube and Reddit were not included as options in the 2014-2015 survey but were included in the current survey.

"Facebook is fortunate that it owns Instagram, which remains a strong platform for teens", said the eMarketer analyst Debra Aho Williamson at the time. Facebook-owned Instagram is next at 72%, followed by Snapchat at 69%.

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For the most part, teens tend to use similar platforms regardless of their demographic characteristics, but there are exceptions. That being said, the survey poses no doubt in the sharp drop of kids using Facebook from seventy-one percent to fifty-one percent, as estimated from the year 2015. Pew found that 45 percent of teens were neutral about social media's presence in their lives, while 31 percent called it positive, and 24 said it is negative.

Thanks to nearly universal access to smartphones, nearly half of American teenagers surveyed say they use the internet "almost constantly", according to Pew. Although this platform helps define the social media category, younger users want a platform that is something more of a utility. Forty-five percent of teens say they are online on a near-constant basis.

When it comes to the platform they access most frequently throughout the day, Snapchat is king. Today's 95% is a 22-point increase from the 73% of teens three years ago.

The most striking disparity between the two surveys is in teens' use of Facebook.

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