Domino's Pizza is paving the nation's potholes, but not Michigan's

Domino's Pizza fixing potholes

The tongue-in-cheek approach to promoting the ease of carryout follows Domino's announcement earlier this year that it would provide free insurance for carryout pizza, remaking it for free if anything should happen to it.

Why? To reduce pizza "pizza jostling" and "irreversible damage to your pizza on the ride home", the company says.

In a semi-dystopian twist, Domino's emblazoned the potholes it repaired so far with its logo and tagline: "Oh yes we did", according to Fortune.

Finally Domino's Pizza Inc.is addressing a major concern of drivers who hit potholes: pizza jostling.

For its newest promotion, "Paving for Pizza", the company is asking people across the county to nominate which cities are most in need of road fix. A spokesperson called it "an extremely isolated incident, confined to a single store".

The more likely reason for the sudden move into road fix is good publicity.

The pizza chain has already started the road repairs, working with four municipalities including Bartonville, Texas, Milford, Del., Athens, Ga., and Burbank, Calif.

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Domino's Pizza ($DPZ) is filling in potholes in towns across the US with a new '"Paving for Pizza" initiative.

The pizza chain announced the combination infrastructure project and publicity stunt on Monday.

What's your take on Domino's commitment?

'Facing an already harsher winter than usual for DE, this is an opportunity to get additional money to stretch our city's limited resources, ' Eric Norenberg, city manager of the town, told Yahoo.

So is it something that Domino's is planning here?

For the next 12 weeks, Domino's is inviting customers to nominate their local area for a grant on pavingforpizza.com. "It's wheely important to us!"

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