IHOP reveals the mystery of IHOb

IHOP reveals the mystery of IHOb

Consumers also had some fun with the name change, with some claiming they'd been triggered by the change and others suggesting the "b" might really stand for "bummer". The company is still being traded with the initials IHP, and says its selection of pancakes is here to stay.

With that being said, they have "breakfast" burgers, as well.

The so-called beef went away as soon as it started, however, with Wendy's signing a sort of peace treaty and welcoming IHOB to the burger neighborhood.

"The big opportunity for the IHOb brand is to develop our lunch and dinner business".

When I asked Rebelez whether IHOP was considering food-fusion menu items - remember Burger King's Whopperito or Taco Bell's Nacho Fries? - he joked that diners could order a side of flapjacks and make their own pancake burger.

The restaurant chain announced Monday, June 11, that it is officially changing its name to IHOb - International House of Burgers.

Could it be marketing genius or one of the most talked about branding blunders brandished by a breakfast joint?

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In a recent press release, IHOP announced that it's "flipping" the P in its name to a b in an effort to roll out their new burger-based menu.

Although at least one IHOP location in Hollywood received new IHOb signs, IHOP president Darren Rebelez told CNNMoney the vast majority of the almost 1,800 other locations will still go by IHOP.

Now "IHOP" is be rebranded as "IHOB". According to CNN, IHOP is temporarily changing their name in a marketing campaign.

And though a juicy cheeseburger may still be top of mind when you think of Wendy's, the company's social media chops have caught the attention of many a Twitter user.

IHOP's line of burgers, in comparison, is pretty standard fare.

The company changed its Twitter handle as well as the signage at its flagship location in Hollywood. Both of the burger giants took time to take light hearted jabs at the name change on Twitter on Monday.

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