Apple is launching three iPhone X successors next month

Final details about 2018 iPhones revealed 3 models with focus on speed and camera improvements big upgrade next year

Its growth rests on its ability to maintain that pricing power. With the return of non-upgradeable iMac Pro in the mix, professionals will certainly welcome the return of user-personalized Apple desktop.

Apple will keep the edge to edge screen design. Hence, chances of the delayed launch of the cheapest iPhone this year could be true.

In a humurous turn, the new phones have "presented Apple with a naming conundrum".

"Apple has been traditionally lagging in terms of having large-screen offerings equivalent to what's offered by competitors", he told TechNewsWorld.

As shown by the results of sales of the largest retail stores Best Buy, the best-selling product in 2016 Apple has not iPhone, cable Lightning-to-USB 2.0. Screen size was often the differentiating factor between iPhone models in the past. It is the Voldemort of iPhones. The cheap version will also have more color variants to choose from. It didn't hurt that the iPhone 5S of 2013 seemed grand compared with the plastic-cased iPhone 5c.

Following the success of the iPhone X, the tech world is waiting to see what Apple has up its sleeve next - and with new devices expected to be announced mid-September, we shouldn't have to wait too long to find out.

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Both for its original computer business and later with the iPhones, Apple's approach has never been volume sales. Apple's wearable device now dominates the market with more than 60 percent market share.

"I think the larger screen will be a big draw", said Tuong Nguyen, a senior principal analyst at Gartner, a research and advisory company based in Stamford, Connecticut.

However, a new report from Bloomberg has hinted the Series 4 could bring some of the biggest changes to the wearable line yet. Apple could well decide that a stylus for the 2018 iPhone is an idea with legs, and that 3D Touch - perhaps with a UI revamp to make its benefits more obvious - still has usefulness. Apple isn't immune to this trend.

But Apple may be missing a key opportunity as well. For comparison, rival Samsung Electronics Co.

According to market rumors, all the new smartphones will unlock with facial recognition, which means Apple may be doing away with fingerprint ID. Sources say that the upcoming iPad Pro will come with smaller bezels and a bigger screen. The first one of these choices, however, is more likely as the design may be similar to the most recent smartphone release of the corporation.

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

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