Mercedes-Benz EQC: Electric crossover juices competition with Tesla, Jaguar

Mercedes-Benz EQC prototype testing in Black Forest

It's the most hotly anticipated Mercedes-Benz model this year, especially for the budding new age of consumers who are more concerned about saving the planet than outright speed or shows of luxury.

While the Mercedes EQC looks like it's aimed at Tesla's Model X SUV the specs say that Mercedes still has some catching up to do. (A company representative said figures for models destined for the US will remain unconfirmed until closer to market launch.) Forty minutes on a 110 kW outlet will get the vehicle to 80 percent of a full charge.

Mercedes-Benz's first battery-powered models add to a growing array of high-end brands targeting Tesla Inc.

Mercedes and other luxury brands are pushing aggressively into electric cars to challenge Tesla after its success in wooing wealthy buyers with the Model S. Including the Smart brand, which will abandon combustion engines in coming years, Daimler plans to offer 10 fully electric cars by 2022. While the allelectric auto hints at the striking future design cues from Infiniti, the Prototype 10 concept's most important feature is its electric powertrain.

The EQC's estimated range is lower than the stated ranges from upcoming competitors like the Jaguar I-Pace (up to 240 miles) and Audi e-tron (over 248 miles), which are expected to arrive at USA dealerships later this year and in 2019, respectively.

This make the EQC popular campaign kicked off on September 5, with a 4-minute long video released by the Germans.

The EQC will be available with just one powertrain initially, but Mercedes bosses have hinted that versions with different ranges and price points are a possibility.

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The EQC, which will have an estimated range of about 279 miles based on European driving tests, is the first to go into production.

To show how serious the company is on its shift to EVs, Mercedes will spend 1 billion euros on battery production to create a network of eight facilities globally.

But this may mark the start of a new assault from German automakers on an upstart rival: Tesla, with its current hold over the market for premium electric vehicles.

After much teasing, Mercedes-Benz has formally taken the wraps off the its EQC SUV.

The German automaker unveiled the all-electric Audi PB18 e-tron that's broad and flat, visibly inspired by the wind tunnel and the race track.

It's all-electric, although this isn't even Mercedes' first battery-powered auto.

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